Shere Ermilio developed Vita Perfetta in 2011 as a side business. She started off doing feather hair extensions as a way to be spontaneous, fun and social. In January 2014 she had the epiphany to grow the business.  What started with just feathers in girls hair turned into an inspiration of many other ideas. 

Always the innovator, Shere constantly comes up with new ideas. She looks for ways to be artistic and create something special for her clients. 

Shere works with some of the best event planners in Los Angeles to create memorable events for her clients. Whether it's a bar mitzvah, baby shower, or wedding, she sees that clients gain a unique experience at their event.  "I want people to come away from their party- a day their family and friends will remember- thinking that we helped make that possible for them."